The Event Meta Ads Playbook, the Event Launch Guide and AI for Event Marketing together: three PDF guides, AI skills and the data files behind them. £79 once, against £133 bought separately.
£79one-off
Instant download
Free sample chapters to check fit
Secure card checkout by Stripe
3 PDF guides
AI skills
CSV data files
One download page
bundle-files
GuideTypeFilesAIPrice
the vibe promoter
EventMarketingBundle
3 guides 13 files 1 payment
your AI assistant
What is the event?
Which guide first?
Plan my ads.
3 guides: Meta ads, pre-sale launches and AI for event marketing
100 anonymised real event campaigns in the Meta Ads Playbook
£54 less than buying the three separately (£133)
£79 one payment, no subscription, all sales final
The problem
Launching an event is three jobs.
You plan the launch, you run the ads, and you try to use AI so it takes less of your week. Each job has its own guide. You can buy them one at a time, or together.
01
The launch window is a guess.
Across 90 event groups, registration went live a median of 13 days before on-sale (Measured). The Event Launch Guide gives you that reference, and a way to plan from it.
02
Meta ads are set up from habit.
The Event Meta Ads Playbook sets out how 100 anonymised real event campaigns were structured, paced and run, with three pacing playbooks and a chapter on what went wrong.
03
AI gets used one prompt at a time.
AI for Event Marketing is a guide to the jobs where AI helps in event marketing, with 101 prompts, a directory of 104 tools and a pack of five AI skills.
04
The guides overlap a little, on purpose.
The Launch Guide has two chapters on Meta registration campaigns and budgets, and the Playbook plans a whole ad campaign. Where they meet, each one works on its own.
What you get
Three guides, thirteen files.
One order and one download page. Each guide has its own section, with its own install steps.
01Guide 1, PDF
Event Meta Ads Playbook
Twenty chapters in five parts, one page for each of 100 anonymised real event campaigns, three pacing playbooks, a chapter on what went wrong and appendices you can print.
PDFEvent-Meta-Ads-Playbook.pdf
0102Guide 2, PDF
Event Launch Guide
A 149-page guide on running a pre-sale registration launch: 24 chapters in five parts and seven appendices. Every number is labelled Measured, Mixed, Planning assumption or External.
PDFEvent-Launch-Guide.pdf
0203Guide 3, PDF
AI for Event Marketing
More than 250 pages: 25 chapters and four appendices on where AI saves time in event marketing. It also covers all 40 lessons of the AI for Event Marketers course as written walkthroughs and exercises.
PDFAI-for-Event-Marketing.pdf
0304AI skills, three zips
Skills for your AI tool
meta-ads-event-planner plans your Meta campaign. presale-landing-builder builds your pre-sale page. The AI skill pack holds five ready made skills for jobs such as checking your daily report and writing poster briefs.
ZIPmeta-ads-event-planner.zip
0405Data files, three CSVs
Spreadsheets you can sort
The 100-case library from the Playbook, the AI prompt library (101 prompts) and the AI tool directory (104 tools), each as a CSV.
CSVEvent-Meta-Ads-Playbook-Cases.csv
0506Install guides and extras
Everything to get started
The Launch Guide master prompt as a text file, install guides for the two single-purpose skills, and the AI guide companion files: AI policy and checklist, time saved log and monthly model check.
PDF, TXTEvent-Launch-Guide-Master-Prompt.txt
06
What is in each guide
The three guides, and the sum.
Here is each guide, what comes with it and what it costs on its own. The sum is underneath.
01
Event Meta Ads Playbook
£37on its own
Plan your event Meta ads from 100 anonymised real campaigns.
PDF guide: 20 chapters, 5 parts and appendices
One page for each of the 100 cases
Three pacing playbooks
CSV case library
AI skill: meta-ads-event-planner, with an install guide
Best for: You run Meta ads for events and want a campaign plan built on real cases.
The saving is £54 and it only applies if you want all three. If you only need one, buy that guide on its own. The prices are £37, £37 and £59 one by one.
Inside the bundle
Inside the three guides.
What each guide covers, in the order it is written.
Twenty chapters in five parts, one page for each of the 100 cases, and a set of appendices.
The evidence: twelve findings, each with how strong the evidence is
How campaigns are built: architecture, audiences, placements, formats and copy
Time and money: lead time, run length, budgets and the three pacing playbooks
The 100 cases, one page each, and what went wrong in the weakest
Run it yourself: measurement, checklists, a weekly routine and the AI skill
Twenty-four chapters in five parts, then seven appendices.
Plan the launch: why registration works, the timeline, the week and the month, what to expect
Capture registrations: Reggie, Meta forms or your own site, the page, tracking, consent and one prompt
Drive the traffic: Meta registration campaigns, other channels, budgets, tests and rules
Convert the list: the WhatsApp community, early access, email, SMS, your CRM and what it costs
Run it: the launch run sheet, measuring and learning, and the case library
Twenty-five chapters and four appendices.
What AI changes, models and tools, prompt craft, and copy at scale
Images and video, testing creative, research, data and reporting, planning and forecasting
Vibe coding, skills and agents, MCP and connectors, and automations
Customer comms, governance, costs and savings, and a 30 day adoption plan
All 40 lessons of the AI for Event Marketers course, as written walkthroughs and exercises
Is it for you?
Buy it if you want all three.
It's for you if
You promote ticketed events and run your own launch, ads and follow-up.
You want all three guides, and would rather pay once than three times.
You are happy to use an AI assistant for some of the work.
It's not for you if
You only need one of the three. Buy that guide on its own.
You want a guarantee of sales. No guide can promise that.
You want someone to do the work for you. These are guides and AI tools, not a service.
You already own all three. There is nothing new in the bundle.
Read this before you buy
What the bundle does and does not do.
The bundle is a lower price for three guides bought together. It is not a bigger product, and it does not promise ticket sales.
The saving is £54, if you want all three.
Separately the guides cost £133. Together they cost £79. If you only need one guide, the bundle is not the better deal.
It is for buying all three at once.
The bundle is a flat £79 for people buying all three guides at once.
Results are Meta-attributed.
Ad results quoted in the guides are counted by Meta, not by us. They usually undercount sales that come through WhatsApp, email or direct visits.
Tools and prices date.
The guides quote tool prices and menu names that were checked on 5 October 2026. They change, so check anything dated before you rely on it.
No promised updates.
This is the October 2026 edition. We have not promised updates or free upgrades, so please buy the guides for what they are today.
Not a guarantee.
Your event, audience, price and creative still matter. Nothing here promises registrations or ticket sales.
Pricing
Three guides. One payment.
All three guides, £79 once. No subscription. Bought one by one they cost £133.
Event Meta Ads Playbook (PDF), CSV case library and AI skill
Event Launch Guide (PDF), AI skill and master prompt
AI for Event Marketing (PDF), prompt library, tool directory and skill pack
Install guides and companion files
One download page for all 13 files
Event Marketing Bundle
£79One-off payment
Instant downloadPDF, ZIP, CSV and TXT
All sales are final
You get the files straight away, so there are no refunds or cancellations once the download starts. It is one order for all three guides. Check fit with the free sample chapters first. Your legal rights for faulty or misdescribed digital content are not affected. The refunds and cancellation policy has the details.
Elliot Matthews is the founder of E Labs, a London event marketing agency. He has spent more than a decade promoting live events, from club nights to festivals.
The three guides come from the same place: E Labs campaigns and registration data, with every figure labelled and its sample size shown.
All three E Labs guides for event marketers: the Event Meta Ads Playbook, the Event Launch Guide and AI for Event Marketing. That is three PDF guides, AI skills, CSV data files, install guides and the AI guide companion files, 13 files in total.
The bundle is one order with one download page. Each guide has its own section there.
The bundle is £79. Bought separately the guides cost £37, £37 and £59, which is £133. The saving is £54. It is a single payment, with no subscription.
Start with the job in front of you. If you are planning a launch, start with the Event Launch Guide. If you are about to set up Meta ads, start with the Event Meta Ads Playbook. If you want AI to take work off your plate, start with AI for Event Marketing. The guides work on their own, and each has its own install steps.
No. You will need to follow instructions, install skills in an AI tool such as Claude or Cursor if you want to use them, and check what the AI gives you. The Launch Guide has one route that needs no code, using Reggie, which E Labs owns and runs. The install guides explain each step.
We can't promise that, and nobody honest can. The guides give you data, methods and tools. They are not a guarantee. Your event, audience, price and creative matter too.
You get 13 files: three PDF guides, two install guides in PDF, four ZIP files (two AI skills, the AI skill pack and the AI guide companion files), three CSV spreadsheets and the Launch Guide master prompt as a text file. After payment you can download everything straight away, and we email you the same link. It is a single payment of £79, with no subscription.
All sales are final, so check fit first: each guide has a free sample chapter. Your legal rights for a faulty or misdescribed file are not affected, and if a file will not open we will fix it. The refunds and cancellation policy has the details.
This is the October 2026 edition. We have not promised updates or free upgrades, so please buy the guides for what they are today. Prices and menu names in them carry the date they were checked.
Yes. Put your email in the form near the bottom of this page and we'll send you a free sample chapter: chapter 4 of the Event Launch Guide, What to expect.
Free sample chapter
Not ready to buy? Read a chapter first.
Leave your name and email and we'll send you a free sample chapter: chapter 4 of the Event Launch Guide, What to expect, which turns registrations into ticket sales by price band. It stands on its own, so you can judge the writing before you decide.
The Event Marketing Bundle
All three guides, one payment.
£79 once, instant download. All sales are final, so try the free samples first.
£79one-off
E Labs guides
More from E Labs
Event Meta Ads Playbook
Plan your event's Meta ads from 100 real campaigns, with an AI planner skill that interviews you about your event.
